Where DESIGN
meets artistry

In 1991, we embarked on our journey in a humble studio nestled within a house surrounded by the comforting shade of a mango tree. Over the past 33 years, our passion has driven us to design and craft handcrafted textiles. Each piece is meticulously created with unwavering dedication and integrity, reflecting our sincere commitment to quality and authenticity. We pour our hearts into every creation, ensuring that they are made thoughtfully and honestly, with a deep sense of pride. Our textiles are meant to be cherished and enjoyed with the same level of intention and care that goes into their making.

Many forms of expression

What began as a modest studio with Sonu & Vikram has evolved into a pure and simple way of life and business. Presently, with a team of over 150 craftsmen who unite under one creative spirit, expressing themselves through various forms. Sonu, a skilled textile designer, collaborates with Vikram, a textile technologist and historian. Together they are shaping the relationship we have with the things we own and the way we come to own them.

Celebrating craft, process and people

Transparent and honest with nothing to hide and everything to celebrate - we make block-printed textiles, in our community seamlessly integrating handcraftsmanship and machinery. Rooted in a sense of relatability, we are neither too large nor too small. This ethos translates into a genuine celebration of the entire process, the materials, the people, and the places that contribute to the creation of our products.

Operating from two factories, a design studio, and a warehouse, all located in India, our diverse team comprises about 150 employees. Our mission is clear: to produce products that embody both beauty and integrity. We are dedicated to designing, manufacturing, and managing our business in a manner that enhances both societal well-being and the health of our planet.