Where DESIGN
meets artistry

In 1991, we began our journey in a small, humble studio tucked under the shade of a mango tree. For the past 33 years, our passion has guided us in designing and crafting handmade textiles, each one brought to life with dedication and care. Every piece reflects our commitment to authenticity, woven with pride and thoughtfulness. We pour our hearts into every creation, ensuring that each textile is made with intention and integrity—crafted to be cherished, just as much as we cherish the process of making them.

Many forms of expression

What started as a modest studio with Sonu and Vikram has grown into a way of life—one rooted in simplicity, craftsmanship, and creativity. Today, a team of over 150 skilled artisans comes together, united by a shared passion for creating beauty in its purest form. Sonu, a talented textile designer, and Vikram, a textile technologist and historian, work hand in hand to redefine our relationship with the things we own, and the way we come to value them. Together, they are shaping a thoughtful, more intentional approach to how we experience the world around us.

Celebrating craft, process and people

We believe in transparency and honesty, celebrating every step of our journey. Our block-printed textiles are crafted with care, blending the artistry of handcraftsmanship with the efficiency of machinery. We pride ourselves on being just the right size—not too big, yet not too small—allowing us to genuinely honor the entire process, from the materials we use to the skilled hands and vibrant communities that bring our products to life.

Based in India, our operations span two factories, a design studio, and a warehouse, supported by a diverse team of around 150 dedicated individuals. Our mission is simple yet powerful: to create products that embody beauty and integrity. We are committed to designing and manufacturing in ways that not only uplift society but also protect our planet for future generations.